Company Values

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Happy Wednesday Friends,

Purpose, values, mission - they’re just fluff! 
Or are they?
There is a reason why the biggest and most successful companies on the planet set deliberate values and a mission statement.

When your values are clear, making decisions becomes easier.

Your customers will not care about your values BUT your values can impact how your teams care about your customers.

Values help guide a company toward a better version of itself. In a company, you set values to guide a group of individuals. Values are the foundation for direction and growth.

Over my career, I’ve worked for companies that didn’t believe in values. I’ve worked for companies that put values all over the walls but didn’t bother living them. I am pretty sure you can run a successful business without core values but can setting values help? 100%! 

I think values are important and worth the time to decide and implement them. When your business is young you’ll need them to keep people motivated. When you’re bigger you’ll need them to make sure the people you’re hiring will fit into your culture.
The process of creating company values is as varied as the individual values themselves.

There are hundreds of ways you can go about building your company's core values. My suggestion would be to simplify the process. It’s not something you can do overnight. But, if you’re intentional with the culture and direction you want for your company you’ll get them done right.

Reasons For Values

Before anything else, values come first. Without clear, shared values, we wander independently and contradict one another. Everything’s more challenging when we all believe different things about what’s important to the company.

What do Values Look Like?

This is a tough one. Values can be anything from a single word to a paragraph. Sometimes they’re quotes (which I love) and sometimes they’re phrases. The only structure I am averse to is single-word values. You know these too well I am sure.

• Integrity

• Compassion

• Trust

• Loyalty

• Vomit in my mouth!

• These are too fluffy. 

I am not inspired! And, your teams won’t be either.
Words can be interpreted in many ways and mean something different to each person. 

What’s Worked For Me