What if Your 40s Were Your Fittest Decade Yet? - by Jazza

Happy Friday, Friends!

We’re doing this a little differently this week - I’ve got something exciting I want to share.

I’m doing a ton of networking at the moment while I look for my next opportunity - increasing my surface area (luck).
I had lunch with an introduction last week. Great guy, works in finance, two little kids, minimal activity, the usual mid-life chaos.

About halfway through his second flat white, he asked the question I’ve been hearing a lot lately:

“How do you have the energy for all this stuff?”

He was responding to my usual day: training at 5:30am that morning, then working a full day, then taking the kids swimming, then meal prepping for the week, then cleaning the house…
He looked genuinely baffled. Like I’d told him, I built a rocket ship in my spare time.

Here's what bothers me about that question.
It assumes having energy at 40 is some sort of superpower. That feeling good in your 40s and 50s is the exception rather than the norm.
When did we decide that being knackered by Wednesday was just part of being an adult?

The thing is, this guy isn't lazy.
Most of the people who ask me variations of this question aren’t either. They're successful, driven, intelligent people who've just... accepted that feeling tired and being overweight is the price of having responsibilities.

But, here's the weird part. The people asking this question usually have the same pattern:
They know what they should be doing.
Sleep better, move more, eat real food.
They've read articles, bought the books, and downloaded all the apps.

Yet somehow, nothing sticks.
The missing piece isn't always knowledge, though. It's execution and integration.

He doesn't need another fitness app.
He needs someone to look at his actual life (the 6am starts, the client dinners, the weekend football matches) and build something that works with all of that, not despite it.

He needs his sleep, nutrition, movement, and stress management to work together, not compete for attention. Most importantly, he needs someone to help him decide:
What do I actually focus on first? 
Because trying to fix everything at once is why nothing ever changes.

I’ve been having a lot of these conversations lately. 
Enough that I started to notice the patterns.

People keep saying the same things:

• “I’m just tired all the time.”

• “I know I need to do something… I just don’t know what.”

• “I’ve tried a few things, but nothing works long-term.”

And when I dig a little deeper, it’s almost always the same root cause:

• No real structure

• No integration across fitness, food, sleep, and stress

• No trusted system to follow

• And no one in their corner is keeping them accountable

Most people aren’t short on information; they’re drowning in it.
What they’re missing is someone to pull it all together for them.

They don’t want to become Mr Universe; they want the simple things:

• Sleep better

• Feel strong and sharp

• Have energy left for their kids at the end of the day

• Avoid the chronic health traps of midlife

• And most of all, feel in control of how they’re ageing

So, I’m Building Something New

A small (for now), tightly held experiment.
I'm launching a Wellness & Longevity Concierge service for professionals. Ladies and gents 40+ who want to age well, feel better, and stop wasting time on half-baked plans and bro-science.

It's not a programme. It's not "coaching."
It's a personalised system where I help you design and actually live a strength and wellness plan that fits your life as it is now.
Fitness.
Nutrition.
Recovery.
Habits.
Consistency.

I handle the thinking. You follow the plan. We adapt as we go.
You probably don’t lack willpower. It's that you’re trying to boil the ocean instead of making one cup of tea.

Want in?

I'm opening 5 free founding member spots. 
We'll build this together whilst you get clarity, support, and a better way forward.
No pressure. Just a first step.

If any of this resonates with you, hit reply and let’s chat.
Let’s figure out what’s going on and what to do about it.

Peace, love and muscles.
Jazza

And, that’s all folks!

Thank you for reading the latest edition of my newsletter.
As always, comments and feedback are welcome.

And, please don’t be shy to share this with a friend or family member. Each week, I’ll share something that helps us find balance.

Peace, love and growth.
Jazza